Contact Us:
408.924.3270
spartandailyads@casa.sjsu.edu
SPARTAN DAILY AD RATES
Open Rate (net) $9.95 per column inch
Pre-paid (open) $9.00 per column inch
National Rate (net) $9.95 per column inch
Campusl Rate $9.00 per column inch
National Rate (pre-pay) $9.45 per column inch
CONTRACT RATE (calculated for single run)
Full Page (126 inches) $1,184.40
Half Page (63 inches ) $ 626.85
Quarter Page (31.5 inches) $ 313.43
SEMESTER COLUMN INCH RATE (open rate only)
1 to 99 inches $ 9.95 per column inch
100 to 200 inches $ 9.40 per column inch
201 to 300 inches $ 8.80 per column inch
301+ inches $ 8.20 per column inch
PICK-UP RATE (open rate only)
Advertisements that run on Monday, Tuesday,
Wednesday at the regular rate may be re-run on Thursday for half-price.
CONSECUTIVE SEMESTER WEEK FREQUENCY RATE (Open Rate only)
Minimum ad size 13+ weeks or full semester
4 inch(es)/week $9.10
6 $9.00
10 $8.90
16 $8.75
COLOR RATE (non-commissionable)
Spot Color $200 per color
Process Color (4-color) $450 (+ $100 set up charge)
(Color rates assume client-supplied prepress-ready art and/or materials).
DEADLINES and FORMATS
Ad materials are due by 2:00 pm, two days prior to the publication date. For ads that are to be created by our staff artists, all logos, copy, and/or art to be included in the ad are due by 2:00 pm, three days prior to the publication date. All materials should be provided in PDF format and emailed to: spartandailyads@casa.sjsu.edu.
PRE-PRINTED INSERTS
Inserts can be up to standard tabloid size. All preprinted material must be submitted for approval and shipping two weeks in advance of publication and state "paid advertising supplement" at the top of each page in minimum 8 pt. type.
Spartan Daily will gladly convert any preprinted insert into an ROP (Run-Of-Paper) ad. Charges are at the earned column inch rate plus any color charges. Upon advance notice and approval, inserts may be re-set to run back-to-back on consecutive pages to facilitate direct response or coupon use.
INSERTS
Pages Price per 1000 copies
1-4 $72
6-8 $88
10-12 $104
14-24 $126
Publication run is 6,500 on print days
CREATIVE SERVICES
The client and the Spartan Daily Art staff work together to design informative and attention-grabbing print or web advertisements.
The Spartan Daily's Art Department offers clients creative layouts for new ads, graphic art services and clip art at no charge. Please contact the Spartan Daily for additional information. spartandailyads@casa.sjsu.edu.
MECHANICAL MEASUREMENTS
The Spartan Daily is a S.A.U. (Standard Advertising Unit) newspaper
1 Column 2 1/36 ( 2.0278)
2 Columns 4 2/9 ( 4.2220)
3 Columns 6 5/12 ( 6.4167)
4 Columns 8 11/18 ( 8.6111?)
5 Columns 10 29/36 (10.8056)
6 Columns 13? (13.00000)
Full-page negatives are 13 wide and 21 deep
Digital Rates
Button Ad 120 x 90 pixels
$10 per day $45 per week
Banner Ad 468 x 60 pixels
$15 per day $70 per week
REACH
On average the Daily receives over 45,000 impressions per day on its website. During news breaking events, the hits may reach up to 60,000 in a single day.
Each time an ad is displayed on our website:
www.thespartandaily.com, the cost is only $.01 (1 cent). Impressions represent the number of times an ad is displayed. On average, each ad receives more than 2,000 impressions per day. Simply, every time an ad pops up, an impression is made.
Not only is it effective to know how many times your ad is being represented, but it is also important to know how frequently viewers click on the ad. By purchasing an impression amount, you have control over every aspect.
*Rates are calculated on a CPM basis, which is cost per thousand impressions. For every 10,000 impressions, the ad will be viewed by 10,000 people.
BENEFITS
Advertising on the web is vibrant, colorful and visually stimulating.
Interactive ads entice participation from each visitor.
The web is constant and endless. Ads will run 24 hours per day, 7 days per week, yet you are not charged for Sat/Sun.
Effectiveness of ads can be measured and calculated, putting viewership into perspective.
Ads are intended for a specific audience. By visiting the web site, viewers provide pertinent information in exchange for the interaction.
Wide reach of the internet circulates quickly around the world for an affordable rate.
CREATIVITY
Internet ads can be designed free of charge by the Daily's creative team. Colorful, attractive, animated and non-animated art is employed for effective advertising. For the best results, please contact your Spartan Daily representative in advance.
Please allow one week for approval and integration into the site.
SPARTAN DAILY CLASSIFIED ADS APPEAR IN PRINT, on the Spartan Daily Classified page and ONLINE at www.thespartandaily.com.
The first line will be BOLD TYPE AND UPPER CASE.
BASIC RATE
Up to three lines of classified ad copy. Each line averages 25 spaces. Each letter, number, punctuation mark and space is formatted into an ad line.
Days: 1 2 3 4
Rates: $10.00 $15.00 $20.00 $25.00
ADDITIONAL LINES/DAYS
Rate increases $2.50 each additional line after the third line per ad.
Rate increases $3.00 per day after the fourth print day.
FREQUENCY DISCOUNT
40+ consecutive printed issues: 10% discount.
SJSU STUDENT RATE
10% DISCOUNT. Discount applies to student's individual ad only. Not intended for businesses and/or other persons.
SJSU ID REQUIRED.Place your ad at the service window in Dwight Bentel Hall (DBH) Room 209 M-F, 10 a.m. to 3 p.m.
SPECIAL NOTES
Select from many online ad features.
Deadline is 10:00 a.m., 2 weekdays prior to publication.
Rates are consecutive days only.
All ads are prepaid
No refunds on canceled ads.
CLASSIFICATIONS
Announcements
Campus Clubs
Employment
Events
Greek Messages
Opportunities
For Rent
Wanted
Volunteers
Roommate wanted For Sale
Services
SPARTAN DAILY SUBSCRIPTION RATES
$25.00 per semester.
$40.00 per year.
Make checks or money order payable to Spartan Daily and mail to:
Spartan Daily Subscriptions
San Jose State University
San Jose, CA 95192-0149
For more information, please call 408.924.3283
FAST AND EASY PLACE YOUR AD ONLINE
Point your browser to www.thespartandaily.com.
Click on the Classified Info button under the Ad Info label in the blue top bar of the Spartan Daily home page.
Submit and pay for your classified ad with the convenience of a credit card.
Your ad will run in the online edition and in the print edition of the Spartan Daily.
